It's undeniable that content marketing is an informative and effective means of convincing users on a product or service's value. As more and more companies jump to inform potential customers with various types of blog posts and case studies, there's a growing drive for more visually engaging and unique forms of content marketing that can set a company apart from the crowd.

This was the core of my task when designing a new piece of content for Dashlane, a powerful password management app. I came up with the idea of an infographic as a visual tool to highlight the value-add of Dashlane as a core aspect of a user's day-to-day life. The infographic showcases a concern many users have, offers several solutions to the problem, and follows up by emphasizing how Dashlane can offer help. While not the core of the infographic, Dashlane is positioned as a natural solution to a common problem.

The infographic was successful in increasing awareness of the product. While direct purchases through relevant advertising with the infographic drove a 25% increase in conversions with a 17% drop in CPAs, we also saw strong lifts in other metrics such as Google keyword searches and direct-to-consumer ad engagement.

(You can view a high quality version of the below infographic here.)